adidas Originals has enlisted Blondey McCoy, Na-Kel Smith, Tavia Bonetti and Tiffany Lighty to celebrate one of its most raw and authentic sneaker silhouettes — the Campus.
Like so many great adi sneakers, the Campus was adapted from sport to the street and quickly became a coveted lifestyle shoe after its introduction in the 1980s. It then became a favorite amongst the emerging downtown creative scene in New York in the early ’90s, which also provides the inspiration for this latest campaign.
Photographed by Kenneth Capello, the “No Time to Think” the campaign riffs on the movement with a new creative set who are linked to the current downtown scene and skate culture. In it, adidas holds up Blondey, Na-Kel, Tavia and Tiffany as the new faces of the Campus with a set of cheeky images shot at local playgrounds, jewelry stores and basketball courts.
adidas Originals will launch fresh Campus styles on June 15 at adidas locations worldwide and online.