ORIGINALS by JACK & JONES deliver an energetic and fresh collection this season that takes you on a road trip exploring new territories from beach to city. Fresh botanical prints, a warm colour palette and a retro sports universe remind you to live in and for the moment.
The visual universe of the ORIGINALS by JACK & JONES SS16 is not about one look. It’s about the mix of trends. This season the botanical print – a classic – sets the scene on contrasted blue tones and hashtag graphics and photo prints from what could be great travel destinations.
“Naturally it’s about interpreting the summer vibe and we’ve done so by keeping the focus colours warm and letting the sunflowers and palm tree prints break the cool blue tones that you’ll always find within a ORIGINALS by JACK & JONES collection. The blue and brights work really well together. This is the essence of summer: the need for exploring and travelling. Just a bright break and stronger colours” says Lise Weisbjerg Dahl, Designer.
The green tones and botanical theme that are represented throughout the collection also enhance the fresh summer vibe. Lately the theme has been a very strong element within the world of fashion, interior decorating and design. Designer Lise Weisbjerg Dahl elaborates:
“We have basically brought the outside inside. Greens, botanics, fruits, they all represent the more playful feeling within the collection. It’s an almost undeniable graphic element that has been important for us to keep but in a somewhat subtle expression: you’ll see fruits and cacti in micro-prints and cool placements.”
“The collection is inspired by the traveller, by the need for exploring and living in the present. The zip shirt is a great example of this. It’s a shirt but can just as easily be used as a jacket, making it your no #1 item for the season’s festivals and summer days turning into unexpected long nights.”
Besides the mentioned shirt-jacket, the collection offers a wide range of T-shirts, tanktops, shirts and cardigans.
A trip down memory lane
The sports inspired styles take your mind back to college: simple two-coloured graphics, contrasts stripes and contrast collar. Colours are kept in blue and red somewhat toned down to match the old-school look of college-styles. The colour blocked track suit cardigan in polyester is a strong style representing the retro-sports look within the collection.
“The track suit really has a vibe to it that captures the essence of the retro trend that is very big this year. It’s old school meeting new school fusing the past and the present”, says Lise.
The collection is available in stores and on jackjones.com.